Artificial intelligence (AI) is a hot topic in the world of digital marketing. No wonder - the use of AI in content marketing opens up huge opportunities for marketers. AI enables, among other things, automation of the content creation process, personalization of the message, optimization for SEO and much more.
Harness the potential of AI to create engaging marketing content that captures your audience's attention and translates into higher conversion rates. Learn about the top 5 AI tools to support your content marketing efforts.
How to use artificial intelligence in content marketing?
Content marketing is a strategic approach that focuses on creating and distributing valuable and consistent content designed to attract and retain an audience and ultimately drive them to take profitable action.
This includes a wide range of formats, such as blog posts, social media posts, newsletters, e-books, videos, podcasts or infographics.
The key is to regularly deliver engaging content that builds relationships with audiences, establishes the brand as an expert in the industry and translates into measurable business results. In an era of digital transformation, effective content marketing is becoming increasingly challenging. This is where artificial intelligence (AI) comes to the rescue.
AI (from artificial intelligence) is a term used to describe systems that mimic human intelligence to perform a task and iteratively improve based on the information they gather. Artificial intelligence finds application in many areas of digital marketing, including content marketing. With the right AI-based tools, marketers can create better content, respond more quickly and efficiently to audience needs, automate tedious tasks and make more accurate decisions based on data.
Below we discuss three key areas of content marketing where AI can do the most.
1. content generation with AI
One of the most promising applications of AI in content marketing is automatic content generation. Algorithms based on natural language processing (NLP) and machine learning technologies can create unique, high-quality texts tailored to specific requirements.
AI tools for content generation can be used to create a variety of materials, including:
- Product descriptions in online stores.
- Blog articles for websites.
- Content of social media posts.
- Personalized emails.
- Scripts for chatbots and virtual assistants.
By using artificial intelligence and automating the content generation process, brands are able to produce more engaging, audience-tailored content, in less time and with less human input.
2. personalization of content using AI
In the digital age, consumers expect personalized experiences tailored to their unique preferences and needs. Personalization is a key content marketing strategy to capture the attention of audiences, build deeper relationships with them and ultimately achieve higher conversion rates.
Powered by machine learning algorithms, AI analyzes vast amounts of data about users (including demographics, purchase history, website interactions, search phrase content) to identify behavioral patterns and predict preferences. On this basis, AI systems can recommend the most suitable products, services or content for users - in real time and at scale.
Some examples of using AI to personalize content include:
- Dynamically adjust content on the website based on browsing history and user behavior.
- Send personalized product recommendations through email marketing or social media.
- Create personalized messages and offers in chatbots.
- Selecting headlines, graphics and call-to-action to suit the audience's preferences.
AI-based personalization allows you to reach your audience with the right message, at the right time and in the right channel. This gives consumers a sense that the brand understands their needs, which translates into building engagement and loyalty, and ultimately increases sales as well.
3. optimizing content for SEO with the help of AI
Search engine optimization (SEO) positioning and optimization of content is an essential part of a successful content marketing strategy. This is also where AI has more and more to offer. Intelligent algorithms help create search engine optimized content to attract as much valuable organic traffic as possible.
Examples of AI applications in SEO content marketing include:
- Analyzing content on the site and suggesting changes (e.g., headings, keywords, text length) for better visibility in Google.
- Automatic generation of meta tags (titles and descriptions) for web pages.
- Identify promising new keywords based on semantic analysis and search trends.
- Comparing content with competing sites and recommending improvements.
- Create site maps (sitemaps) and optimize internal linking.
By using AI to optimize content for SEO, brands can save time, improve search engine visibility, increase organic traffic and get better rankings for their pages - ultimately resulting in increased brand conversions.
Opportunities and possibilities for applying AI in content marketing
Content marketing is a strategic approach to content creation that not only includes written content, such as blog articles, e-books or newsletters, but also advertising messages in many other formats, such as videos, graphics, podcasts and social media posts.
The application of artificial intelligence in content marketing brings many promising opportunities, in particular:
- Save time and resources by automating repetitive, time-consuming tasks such as generating product descriptions, tagging content, identifying keywords, etc.
- Increase the scale and speed of production of a variety of content formats - text, graphics, video, while maintaining their high quality and relevance to audience preferences.
- Better personalization of the customer experience through in-depth data analysis and anticipation of needs, resulting in higher levels of engagement, satisfaction and brand loyalty.
- Optimize content and content marketing strategy based on detailed data and analytics to precisely tailor the message, distribution channels and formats to the target audience.
Properly used, artificial intelligence enables the creation of valuable, relevant and engaging content that hits the tastes and needs of consumers. This translates into tangible business benefits, such as increased website traffic, acquisition of new leads or increased sales.
Challenges and threats of using AI in content marketing
While the potential of AI in content marketing is enormous, the challenges and potential risks associated with the technology should not be overlooked. Here are some of them:
- Doubtful quality and reliability of AI-generated content - algorithms can produce incorrect, outdated or misleading information, so human verification is necessary.
- The risk of losing the unique "human voice" of the brand and the authenticity of the message when relying too much on automatically generated content.
- Possible ethical and legal issues, such as those related to infringement of copyright or personal data on AI-created content.
- Potential loss of jobs for copywriters, content marketers, etc. as a result of the automation of content creation processes.
Therefore, when implementing AI solutions in their content marketing strategy, brands should strike a balance between automation and the human factor. AI will not replace the creativity and strategic thinking of experienced marketers. Undoubtedly, the best results will come from a synergistic combination of artificial intelligence capabilities with human expertise and supervision.
The best AI tools for content marketing
By applying artificial intelligence to content marketing, marketers gain powerful support in the content creation process. AI systems analyze huge amounts of data to suggest optimal keywords, topics or meta descriptions, allowing them to generate high-quality content while saving time and human resources.
But AI is not just about automation and optimization. Artificial intelligence can also actively support creative processes, suggesting compelling content ideas or helping to reformulate existing Yes texts. With AI, marketers can create more engaging and effective content that grabs the attention of audiences and prompts them to take desired actions.
Of course, AI-generated content should always be subject to human oversight and verification. However, the very process of their creation can be significantly streamlined and accelerated by using the right tools.
Here are 5 recommended AI tools (other than the popular ChatGPT) to help you improve your brand's content marketing strategy.
1. Jasper - an advanced AI tool for creating engaging blog content and articles
Jasper is one of the most popular and advanced AI copywriting tools. It specializes in generating engaging blog articles, social media posts, and email or ad content - blog posts, however, are its specialty.
The tool provides decent initial versions, which can then be edited and refined. When creating an entry, all you need to do is provide a brief synopsis, including your preferred tone, target audience and SEO keywords, and Jasper will generate the first version of the article in no time.
Key features:
- Opportunity to learn the company's tone of voice tool.
- Anti-plagiarism check function in the generated content.
- Real-time collaboration with the team.
- Support for more than 30 languages.
- Access to more than 50 templates for different types of texts.
- Integration with Webflow, Zapier, Google Docs or Surfer SEO tools.
Price: A 7-day free trial is available, and paid plans start at $49 per month.
2. Copy.ai - an intuitive AI content generator designed primarily for email marketing applications
Copy.ai is another very popular copywriting tool that generates drafts of blog posts, social media ads or sales emails in minutes. This intuitive tool works especially well for email marketing campaigns - from outreach and newsletters to promotional emails.
Copy.ai analyzes a given target audience, brand tone and marketing goals to instantly generate catchy topics, content and calls to action (CTAs).
Key features:
- Opportunity to learn the company's tone of voice tool.
- Generate catchy email subject lines and content to match the tone of the brand.
- Streamline writing with automated templates.
- Checking AI-generated texts with a built-in anti-plagiarism tool.
- Translating content into more than 90 languages to reach a global audience.
- Integration with more than 2,000 popular tools for seamless operation.
Price: Copy.ai has a free version with restrictions, and paid plans start at $36 per month.
3. Writesonic - AI tool to instantly create effective content for landing pages, product descriptions and more
Writesonic is a useful AI tool that will work well for copywriters creating landing pages. All you need to do is create a design and add a description to it, and the tool will deliver SEO-optimized content in seconds, including headlines, paragraph content and CTAs that will grab your audience's attention.
Other Writesonic features include a paraphrasing, summarizing (word count reduction) and text development tool. Writesonic will work well not only for creating content for landing page, but also for writing articles and optimizing content for search engines.
Key features:
- The ability to generate any number of versions of the landing page text until the desired effect is achieved.
- Creating landing page texts in more than 25 languages.
- Increase chances of high rankings with built-in SEO optimization.
- Creating a unique message in line with a brand's ToV.
- Directly publish landing pages on platforms such as Shopify, WordPress, etc.
Price: Writesonic has a free version of up to 10,000 words/month, and paid plans start at $16 per month.
4. OwlyWriter AI - a comprehensive AI tool for automated social media marketing content creation and optimization
Developed by Hootsuite, OwlyWriter AI is an invaluable aid for creating social media ads and posts. It's a comprehensive social media management tool from content creation to publication schedule planning.
The tool also helps generate relevant hashtags based on content and graphics, thereby increasing the reach of publications. What's more, it also suggests creative concepts to use in a content plan if you're short on ideas.
Key features:
- Instantly generate engaging copy for ads based on short descriptions or links.
- Personalize the message according to the unique voice and style of the brand.
- Optimization of content for various social media channels.
- Ability to use pre-made templates for headlines, CTAs, etc.
- Generate post ideas on a variety of topics and in a variety of formats.
- Schedule content planner in the built-in calendar.
- Linking social media accounts with Hootsuite for easy publishing and scheduling of posts.
Price: Writesonic has a free trial version, and paid plans start at $16 per month.
5. QuillBot - an advanced AI tool for paraphrasing and improving existing content
Are you looking for AI to help you reformulate existing texts instead of writing them from scratch? QuillBot is a helpful content enhancement tool that will suggest how to better capture thoughts in different styles: formal, creative, simple or academic. The tool also has a function to expand and shorten individual passages, allowing you to increase or decrease the volume of your text.
Other useful options include bullet-points generation (summarizing text in bullet points), grammar checking and plagiarism detection.
Key features:
- Quickly rephrase content in different styles.
- Finding alternative words and phrases.
- Summarize texts in concise paragraphs or bullet points.
- Expand sections to increase text volume.
- Ability to use QuillBot in more than 20 languages.
- Translation of content into more than 40 languages.
Price: QuillBot has a limited free version, and paid plans start at $9.95 per month.
Each of these tools harnesses the potential of AI in a slightly different way to support the daily work of copywriters. Combining them with human creativity and expertise can yield impressive results, enabling them to reduce content creation time and increase publication frequency.
Choosing the best artificial intelligence-based tool depends on the type of marketing strategy being implemented, and it is to this strategy that the right tool should be selected to write blog articles, edit new content or create consistent messages for different advertising channels.
The future of AI in content marketing
Artificial intelligence (AI) and machine learning are revolutionizing the world of online marketing. AI algorithms can analyze huge amounts of data, create high-quality content, and personalize the message according to audience preferences. With the right AI tools, brands can create engaging and valuable content on an unprecedented scale.
Automation and optimization of marketing activities
Using AI in content marketing enables the automation of many time-consuming tasks, allowing copywriters and marketers to focus on strategic aspects of their efforts. AI content generation tools, such as Jasper or Copy.ai, support the creation of a variety of formats - from product descriptions to blog articles. In turn, AI-based solutions like Writesonic facilitate SEO positioning and optimization of content.
Using AI in marketing - integrating AI with human activities
Although the development of AI raises some concerns, the benefits of using artificial intelligence in marketing are undeniable. Brands that are already focused on implementing AI-based solutions are gaining a significant competitive advantage. In the future, artificial intelligence will play an increasingly important role in marketing strategies, becoming an integral part of modern digital marketing.
The key to success will be the skillful combination of AI capabilities with the knowledge and creativity of experienced marketers. Only the synergy of man and machine will make it possible to fully exploit the potential of artificial intelligence in content marketing. That's why it's worth experimenting with AI tools today and developing your own unique approach to creating AI-assisted content.
