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Google Ads

Successful Google Ads campaigns

Respond to real user needs in real time, reach a targeted audience and appear at the top of searches for a specific query.

We optimize conversions by combining data from Google Ads and Google Analytics, which allows us to take a holistic view of the customer path. Our efforts are 100% ROAS-oriented. We target groups that we create based on hard information from the website. With the data, we completely exclude random actions.

Professional Google Ads campaigns ?

Wondering how Google Ads can drive your business? Contact semguru and let us customize ad campaigns that focus on your business goals and deliver measurable results.

Quickly reach new customers
Accurate targeting of the audience
Reliable data analysis
Effectively used advertising budget
Effective advertising that sells

Running a Google Ads campaign - benefits


What action we take depends on what you need. We select solutions tailored to your business.


With the help of properly targeted advertising, we bring your business closer to potential customers.


We target your campaign to the right places. We determine unique selling points, based on which we choose the right type of advertising.


Our actions are not random. We pursue our goals by carefully defining a plan and implementing it consistently.

What does our work look like?

We take a comprehensive approach to Google Ads service. We start by understanding your business goals to select the most beneficial solutions.

We then implement advanced analytical tools to help us analyze and optimize activities. Whether you are aiming to increase sales, build brand awareness, or any other goal, we will personalize your advertising strategy and determine:

  • unique selling points (USPs),
  • relevant keywords,
  • target group.

In this way, we will create strong messages and calls to action with appropriate visuals.

When launching a campaign, we take care of every detail. We ensure regular control and optimization of activities, removing inefficiencies. We supplement the cooperation with weekly statuses on the dedicated Fortask platform and monthly reports that allow you to have an overview of the whole situation.

Our workflow

Google Ads is turbo-charging your business in the digital world. Precise targeting and instant visibility translate into an immediate increase in traffic and conversions. Investing in Google Ads with semguru is a step towards clear and fast results for your business.

Campaign Results: Overview of Average Achievements


ROAS obtained on average


Increase in customer acquisition with Google Ads


Increase in ROI

  1. Introduction of conversion tracking

    Our approach begins with the implementation of advanced conversion tracking in Google Analytics, which allows us to precisely monitor user actions and campaign effectiveness. This provides a solid base for optimization and focus on the client's business goals.

  2. Setting business goals

    We work closely with the client to understand and define specific business objectives, which become the foundation of each campaign. Our priority is always that these goals are measurable and fully reflect the client's expectations and business needs.

  3. Budget optimization

    Working closely with the client allows us to determine the optimal campaign budget. We commit to its maximum utilization, striving to ensure that every zloty spent brings the highest possible return on investment, always within the set budget limits.

  4. Creation of key visuals and advertising content

    We then proceed to create personalized key visuals and advertising content that are closely aligned with the client's brand identity. All materials are prepared by our team of experts, which guarantees the uniqueness and consistency of the communication.

  5. Customer acceptance and continuous optimization

    Before the campaign is launched, all key visuals and advertising texts are presented to the client for approval. Once the campaign is launched, we continually monitor its performance and make optimizations to ensure that business goals are met and the budget is used with maximum efficiency.


Accelerate Your Business with Google Ads!

Ready for growth? Send an inquiry and receive a personalized quote that will put your business on a new track of success with semguru. Click here and start the transformation!

Achieving High Results in Google Ads Campaigns with semguru

In today's fast-changing world of digital marketing, Google Ads campaigns are not only a powerful, but an indispensable tool for companies looking to achieve significant growth. At semguru, we understand that success in online advertising depends not only on financial investment, but more importantly on skill, experience and continuous optimization.

We are committed to leveraging every aspect of the Google Ads platform to draw maximum benefit for your business. From a thorough understanding of your business goals, to precise targeting and creative approaches to ad creation, to detailed analysis and optimization - all to ensure that your campaign brings not just clicks, but real conversions and profits.

We invite you to learn more about our approach, which sets us apart from the competition and makes Google Ads campaigns run by semguru synonymous with success in the world of e-commerce.

Examples of the effects of Google Ads campaigns

Examples of results achieved in one campaign

Running a Google Ads campaign has many benefits that can significantly impact your online business success:

Instant visibility: Google Ads campaigns can display your ads at the top of search results almost immediately after they are launched.

Increased website traffic: With a high ranking in search results, Google Ads can quickly generate website traffic, which is crucial for new websites or promotions.

Targeted advertising efforts: Google Ads allows you to accurately target your ads, which means you can reach specific audiences based on their location, interests, behaviors and other demographics.

Measurable results: Every user action within the campaign is measurable - from clicks to conversions. This allows for a detailed analysis of the effectiveness of each aspect of the campaign.

Cost control: You pay only for clicks on ads (CPC), which means your budget is used efficiently and you have full control over your spending.

Campaign flexibility: The ability to modify campaigns in real time allows rapid response to changing market conditions and user preferences.

Faster sales: Google Ads can direct potential customers directly to a product or offer page, which shortens the buying process.

Brand Reinforcement: Even if users don't click on an ad, just showing up at the top of search results increases brand awareness.

Synergy with other channels: Google Ads campaigns can synergize with other marketing efforts, such as SEO and content marketing, enhancing the overall effect of promotional efforts.

Because Google Ads campaigns are easily customizable, measurable and flexible, companies can respond quickly and effectively to market needs, maximizing their chances of increasing sales and building a strong industry presence.

The company treated us in partnership and represented a professional approach at every step. Specialists running our store with Google Ads and FB ads campaigns, from the very beginning stood out for their great commitment, responded to every question, clarified all our doubts, willing to share their knowledge and experience. Semguru greatly improved the positioning of our store by keywords, actively advised on the optimization of our new store, now very efficiently coordinate AdWords activities.

Konrad Wasilewski
September 26, 2023

Semguru's cooperation has been going on for six months and I value their approach. Working directly with a qualified specialist who then coordinates the team's activities is their hallmark. Compared to other companies, where my first contact was with a person following rigid procedures, which limited creativity. Semguru helped me select the right software and tools, and develop a comprehensive sales plan for my unique product. I also appreciate that their copywriters took the time to understand what I was selling, which resulted in ads that rarely need revisions before publication.

Karol Witanski
November 7, 2023

What are the types of Google Ads campaigns?

Google Ads offers a variety of campaign types to tailor advertising efforts to specific business goals and audience types. Here are the main campaign types and what they mean for business:

1. search network campaigns

Business relevance: They allow text ads to appear in Google search results when users search for specific products or services. They are important for generating quality traffic because the user has already expressed interest in similar products or services.

2. campaigns in the Advertising Network

Business relevance: Ads can appear on websites and apps within the Google Display Network. They are crucial for branding and retargeting, as they allow you to display ads to users who have already visited your site or have shown interest in similar categories.

3. Shopping campaigns

Business relevance: They allow products to be displayed directly in Google search results and Google Shopping. They are invaluable to retailers because they present products with an image, price and description, encouraging direct purchase.

4. video campaigns

Importance for business: Allows video content to be promoted on YouTube and other sites on the ad network. Valuable for increasing engagement and brand recognition, video campaigns can be effective in capturing attention and building an emotional connection with viewers.

5. application campaigns

Business relevance: Are designed to help promote mobile apps through Google's various platforms, including search, Google Play, YouTube and the ad network. They are important for companies that want to increase the number of app installs or activations.

6. local campaigns

Business relevance: These campaigns are aimed at encouraging users to visit physical stores. For companies with physical locations, local campaigns are important to drive traffic to stores and increase offline sales.

7. smart campaigns

Business relevance: Using machine learning, Google automatically optimizes campaigns to achieve the best possible results. For small or busy businesses, smart campaigns are key because they minimize the need to constantly manage and adjust campaigns.

8 Discovery campaigns

Business relevance: These campaigns use rich ad formats to reach users on Google Discover, Gmail and YouTube. They are important for reaching users in a more personal context, which can increase engagement.

Each type of Google Ads campaign has a specific application and can be tailored to different stages of a customer's purchase path. Proper selection and management of campaigns can significantly impact business success by improving ROI, increasing sales, building brand awareness and reaching the right customers at the right time and place.

Why should you entrust Google Ads campaigns to us?

Choosing our agency, semguru, to run your Google Ads campaigns is the best decision you can make for several key reasons:

Experience: Our specialists are experienced practitioners who have been successfully running campaigns in a variety of industries for years, which allows us to deeply understand the specifics of the market and the client's needs.

Personalization: we take an individual approach to each client, tailoring strategies to meet unique business objectives, ensuring maximum effectiveness of operations.

Innovation: We constantly follow and implement the latest trends and changes in Google's algorithms, which allows us to keep our campaigns on the cutting edge and ahead of the competition.

Transparency: We provide full transparency of operations and spending. Our clients have access to all data and can track the effectiveness of their campaigns in real time.

Comprehensive service: We offer a full range of services - from analysis and planning, to creative, to optimization and reporting, allowing for comprehensive campaign management without the need for external resources.

Results: Our activities are entirely result-based. We focus on achieving specific results, such as increasing conversions, ROI or building brand awareness.

Dedicated support: Each client is assigned a personal consultant who is available and ready to assist, ensuring that all questions and concerns are addressed in a timely manner.

Creativity: Our approach to creating key visuals and advertising content ensures that ads are not only visually appealing, but also effective in communicating with potential customers.

When you choose semguru, you are investing in a partner who is as committed to the success of your business as you are. See how our experience, personalization and innovation can turn your Google Ads campaigns into real results.

Preparing a good Google Ads strategy


requires an understanding of business objectives, market analysis and precise planning. Here are the steps you need to take to develop an effective strategy:

1. defining Business Objectives

The first and most important step is to define what you want to achieve with your Google Ads campaign. Is it to increase sales, generate leads, build brand awareness, or something else? Goals should be SMART (Specific, Measurable, Achievable, Realistic, Time-based).

2 Understanding the Target Group

Identify who your ideal customer is. What are their needs, behaviors, interests and how do they use the Internet? The better you understand your potential customers, the more effectively you can tailor your communications.

3 Competitive Analysis

Conduct competitive research to understand what strategies your rivals are using, which can help you find a gap in the market or differentiate yourself through a unique value proposition.

4 Structure and Type of Campaign

Choose the type of Google Ads campaign that best suits your business goals and target audience. It can be a search network campaign, ad network, shopping campaign, video or other available options.

5. keyword selection and targeting

Focus on careful selection of keywords and targeting options. Use tools such as Google Keyword Planner to find the right phrases, and consider contextual, geographic, demographic and interest targeting.

6. creating Ads

Design ads that appeal to your target audience, with key visuals and strong calls to action (CTAs). Make sure the ads are consistent with the landing page and offer value to the user.

7. landing page optimization

The landing page should be optimized for conversions, with a clear CTA and provide all the information the user needs to take action.

8. budget and rate settings

Set a budget that reflects the value of your business goals and does not exceed your financial capacity. Decide whether you use a CPC (cost per click), CPM (cost per thousand impressions) or other billing model.

9 Tracking and Analysis

Implement proper conversion tracking so you can analyze which campaign elements are working and which need improvement. Use Google Analytics and other tools to analyze performance and optimization.

10 Testing and Optimization

Start by A/B testing different versions of ads and landing pages. Regularly analyze the results and make necessary optimizations to increase ROI and achieve better results.

Remember that a good Google Ads strategy is a process of continuous learning and adjustment. Regular analysis of results and flexibility in campaign management are key to long-term success.

FAQ - Website Positioning

1. what services does Google Ads Agency offer?


Our agency specializes in comprehensive Google Ads campaigns, including search network, ad network, shopping, video and mobile campaigns.

2. will the Google Ads Agency help me choose the right type of campaign?


Yes, the experts at our Google Ads agency will help you identify the most effective types of campaigns that best suit your business goals and budget.

3. How does the Google Ads Agency ensure high campaign performance?


Our agency uses advanced targeting, keyword optimization and ad personalization strategies to maximize ROI. We also conduct continuous testing and analysis to improve operations and results.

4 What are the costs of Google Ads Agency services?


The cost of our agency's services is individualized and depends on a number of factors, including the scope of the campaign, the industry, competition in the market and the established advertising budget.

5. will I receive campaign performance reports from Google Ads Agency?


Yes, we regularly provide detailed reports and analysis on campaign performance, which allows for transparency of operations and enables joint decision-making on further strategies.

6. How soon can I see the results of campaigns run by Google Ads Agency?


The effects of a campaign can be seen almost immediately after launch, but the time it takes to achieve optimal results can vary depending on the industry, competition and strategies chosen.

7. Does the Google Ads Agency offer optimization services for existing campaigns?


Yes, we offer audit and optimization services for existing campaigns, identifying areas for improvement and implementing strategies that will increase the effectiveness of your current advertising efforts.

8. how can I start working with Google Ads Agency?


To start cooperation, just contact us through the contact form on our website, e-mail, or by phone. We will begin by analyzing your needs and preparing a personalized offer.

9. does the Google Ads Agency provide graphic creation and copywriting support?


Yes, we have a team of experienced graphic designers and copywriters who will prepare professional key visuals and advertising content in line with your brand and campaign objectives.

10. What are the main benefits of working with Google Ads Agency?


By working with us, you gain access to experts with extensive experience, customized advertising strategies, continuous campaign optimization, as well as comprehensive service and transparent reporting.

11. can I count on Google Ads Agency to help me with competitive analysis?


Of course, we conduct detailed competitive analyses to understand your brand's position in the marketplace and develop strategies that will allow you to stand out and outperform competing advertising efforts.

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