The market for Internet and marketing agencies in Poland is one of the most rapidly growing and competitive markets in the technology industry. The multitude of potential business partners and a certain amount of secrecy surrounding activities aimed at promotion on the Internet make it difficult for a potential client to determine which agency best suits his expectations. This is where Google Partner status can come to the rescue.
Small graphics, big impact
Contrary to appearances, although joining the Google Partner Program is free, becoming a Google Partner is no small feat. In order for an agency to legitimize itself as a Google Partner, it must be effective in promoting its clients, employ qualified staff with up-to-date certificates proving their ability to work with search network tools, and be recognized as an agency that thrives by increasing its own and its clients' revenues. Moreover, this status is not permanent - it can be revoked when the agency ceases to meet even one of the above criteria.
No concessionary fare
It is often the case that the holder of Google Partner status is identified with a company that receives special treatment from the IT giant. Unfortunately, the only benefit for the agency is easier access to up-to-date knowledge through the ability to participate in Google events. Thus, there is no question of higher Google search results or more effective "for nothing" campaigns. - these come with experience and are a result of the agency's skilled employees.
What does this mean for customers?
We already know that Google Partner status does not endow an agency with a kinder view of Google's algorithms, but the mere fact of having such status can say a lot about a potential business partner. A company with such status, along with up-to-date technical certificates, is a guarantee of great support in terms of content, image and business. Such status, due to its restrictions, is also the same as the fact that we are dealing with a company already entrenched in the market, with a well-established position that guarantees certainty and effectiveness of its promotional activities.
How to verify if a company has Google Partners status?
Each company that joins Google's partner program activates its profile, which is publicly available to any search network user with a link to it. For example, the It-heroes agency has a profile available at this address. This profile clearly displays the certifications obtained and, most importantly, the agency's status and specialties.
