Content marketing and SEO efforts are mutually supportive and complementary. Valuable articles written for the user and tailored in terms of Google's requirements are a good chance for both high search engine ranking and audience trust and affection. How to combine these two aspects and why is it so important?
SEO, or search engine optimization
Google is placing increasing demands on websites. When creating their ranking, it takes into account many factors, more and less familiar to us, the users. SEO from the onsite side refers to activities involving the adaptation of a website and the content posted on it to Google's algorithms. The higher a site ranks, the greater the chance that the viewer will be interested in it.
Content marketing, because only valuable content counts
It's not enough just to fill your web pages with the right keywords. If you want to inspire trust and interest in the viewer who came to your site thanks to very good SEO optimization, you need to ensure engaging content that carries a lot of value. Content marketing includes all kinds of content, such as articles and guides, blog texts, but also infographics, videos, presentations and e-books.
How does content marketing support SEO?
Google's Panda and Google Penguin algorithm updates have caused low-quality content to lose much of its effectiveness despite the presence of keywords in it. Google began to value quality, naturalness and uniqueness. The search engine has set as its goal to display results that actually match the user's query in terms of content.
Articles, tutorials and blog texts are the ideal environment for placing keywords that Google analyzes. This gives us a chance to both provide the viewer with interesting content, as well as tailor texts to specific search engine algorithms. In order for what is on the site to be noticed, it must be shown to the user. At the same time, in order to interest him, it must be engaging and interesting, which is why we should simultaneously implement the principles of content marketing and SEO.
In addition, content on the site can be used for links, both within our website and leading to our website. Links with a natural profile are welcomed by Google. Among other things, they are the ones that contribute to higher search engine rankings.
Today search engines are smarter than they were a few years ago. They perfectly understand that users are looking for specific and reliable answers to their queries, and this is exactly what Google is betting on. At the same time, a search engine is a set of algorithms that need specific traces by which they find the content the user is looking for. These are keywords and links. Do you already understand why content marketing and SEO form a synergistic whole?
