Fast Learning Pro

Introduction

Fast Learning Pro is a family-owned company made up of trainers and language teachers. They are united by their belief in the human mind and its plasticity. In their opinion, a person is able to assimilate any knowledge in a very short time. The website https://szybkanauka.pro/ allows you to purchase any course from the company's offerings and, at the same time, access an individual customer panel, where all the courses you have purchased are listed. The site also has a blog, a space for sharing knowledge in the field of fast learning, but also positioning the website in Google searches. Quick Learn Pro is a family-owned company made up of trainers and language teachers. They are united by their belief in the human mind and its plasticity. In their opinion, a person is able to assimilate any knowledge in a very short time. The website https://szybkanauka.pro/ allows you to purchase any course from the company's offerings and, at the same time, access an individual customer panel, where all the courses you have purchased are listed. The site also has a blog, a space for sharing knowledge in the field of fast learning, but also positioning the website in Google searches.

Challenge

The website https://szybkanauka.pro/ already had advertising efforts in place to reach a wider audience. However, they did not result in sufficient results. This required us to develop a completely new strategy and implement other solutions. This time, the increase in sales was to be achieved only with a Google Ads campaign, which had to be extremely effective, so that once again the client did not put his funds in the wrong area.

What we did

As part of our cooperation with the company, we implemented Google Ads campaign. We created paid flexible ads relating to the client's offerings. We decided on this form of advertising because of its partially automated nature. From the given headlines and ad content, Google's robots create ads that content-wise best respond to users' queries. This results in more relevant content being displayed, which in turn results in increased conversions.

Activities

For the client "szybkanauka.pro" offering online courses, we constructed a detailed Google Ads campaign, aiming to maximize sales growth. Here are the key actions we took:

Building specialized campaigns:
- We created separate campaigns for each type of course, which allowed for more accurate targeting and personalization of ads based on a specific assortment.
Keyword selection and optimization:
- We conducted a thorough keyword analysis to find the most effective ones for the education industry and online courses.
- We implemented keyword bidding strategies with high conversion potential and those "long tail" keywords that could attract more engaged users.
Personalization of ads and landing pages:
- We created attention-grabbing and compelling advertising content that directly addressed the benefits of "szybkanauka.pro" courses.
- We optimized the landing pages to be consistent with the content of the ads, increasing the chances of conversion.
Use of remarketing and targeted lists:
- We have introduced remarketing lists to re-target users who have already visited the site but did not make a purchase, thereby increasing the likelihood of conversion.
- We used Google Ads target lists to target ads to a similar audience that showed interest in similar courses or topics.
Monitoring, testing and optimization:
- We set up close monitoring of the campaign using tools such as Google Analytics to analyze results and ROI.
- We regularly conducted A/B testing of various ad elements such as headlines, descriptions, CTAs and bidding strategies to optimize performance.
Budget optimization:
- We dynamically managed the budget, shifting funds to the best performing campaigns and keywords.
- We used smart bidding strategies to maximize conversions while controlling costs.

Thanks to these coordinated and continuously optimized efforts, "szybkanauka.pro" was able to see a significant increase in online course sales.

Understanding the data - Google Analytics
At the beginning of the project for "szybkanauka.pro," we conducted a thorough data analysis in Google Analytics to understand customer behavior. We focused on user conversion paths, examining which content and landing pages generate the most engagement and sales. We also analyzed rejection rates and time spent on the site, which helped identify areas for improvement in usability and content. This data allowed us to optimize our marketing strategy and adjust our Google Ads efforts to better meet the needs and behaviors of potential customers.
Proper account structure
Using the collected data from Google Analytics for "szybkanauka.pro," we created an advertising account structure that reflected the most effective conversion paths. We created dedicated ad groups based on specific course topics that were most engaging for users. Customer behavior data allowed us to prepare hyper-targeted campaigns with ads and landing pages that were directly tailored to the interests and needs of our target audience. This tactic ensured greater ad relevancy and improved click-through rates (CTR), which translated into higher advertising budget efficiency.
Scaling effects
As a final step, to scale the effects of the "szybkianauka.pro" campaign, we increased budgets for the best converting ad groups, while testing new market segments and keywords. We used Google Ads' auto-targeting and bidding features to reach a wider, but still relevant, audience. We also conducted further A/B tests on ads and landing pages to further improve CTR and conversion. We analyzed the results in real time, adjusting creatives and bids according to the input data, ensuring continuous optimization. As a result, the campaigns became more effective, allowing "szybkanauka.pro" to meet and exceed its sales goals.

Effects

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Sales growth

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ROAS of the campaign

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Conversion costs

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Users

Summary

Just as we assumed - in the case of Fast Learning, a well-designed Google Ads campaign was enough to make the store's sales increase by almost half. Using paid flexible advertising, we were able to achieve great success. We achieved a conversion cost of £9 in the education and training industry when selling the client's training. This was due to effective keyword analysis, precise budget determination taking into account the client's financial capabilities, as well as accurate configuration of targeting settings.

Persons responsible for the project

Przemyslaw Przybylski

CEO

Increase in sales and users acquired