For the client "prestizowakuchnia.co.uk", an online store offering exclusive kitchen accessories and appliances, we applied a two-pronged SEO strategy focused on the most important keywords for the business and building visibility on more general phrases related to the product range.
- Optimization for business keywords:
- Keyword analysis: We conducted an in-depth analysis to identify keywords with high conversion potential that reflected the specific products and brands offered by "prestizowakuchnia.co.uk."
- Website structure: We ensured that the website has a logical and SEO-friendly URL structure, with proper use of H1, H2 tags, and optimized meta tags and alt attributes for images.
- Building visibility on general phrases:
- Link building: We looked into acquiring external links from culinary and lifestyle websites to increase the domain's authority in the context of general phrases related to cooking and kitchen equipment.
- Long tail strategy: We also used long tail phrases, which, although they generate less traffic, have higher purchase intent and can help increase conversions.
By combining these two avenues, "prestizowakuchnia.co.uk" was able to increase its visibility in both specific, high-converting queries and a broader range of industry queries, helping to increase organic traffic and improve its position in the exclusive kitchen accessories industry.