“Fraud
Skip to content

170% increase in sales after a year and a half of cooperation

Case study Eco Factory

Overview

Ecofabric is a company specializing in the wholesale and retail sale of high quality, all kinds of garbage cans and containers and waste separation containers. 

Products are distributed through a professional online store, a partner network, auction portals and direct meetings with customers. The company carefully selects its cooperating suppliers for their ecological approach to business. In addition to its commercial activities, Ecofabric places a strong emphasis on education. The company maintains a blog and fanpage dedicated to zero waste and sustainability.

  • Customer: Ecofabric.
  • Industry: selling products for waste organization and segregation.
  • Products: garbage cans, garbage cans and containers for waste segregation.
  • Assumptions: cooperation from September 2022.

Challenges

  • Improperly conducted site redesign.
  • Critical bug with prefix redirects (http / https / with www and without www).
  • No working analytics infrastructure to track site data.
  • Insufficiently optimized Google Ads campaign structure.
  • Suboptimal use of blog content and descriptions in SEO strategy.
  • Lack of extensive internal link architecture.

When we began working with Ecofabric, the client was facing a number of challenges related to the site's online visibility. The company's website, despite a recent redesign, was struggling with a number of technical issues that were negatively affecting its presence in search results.

Basic aspects of search engine optimization needed improvement, and the content on the site was not fully aligned with SEO principles and appropriately selected key phrases. In addition, the content marketing structure, including the company's blogging, category descriptions and internal link architecture, needed to be expanded.

In order to supplement their knowledge in creating SEO-compliant content, the Eco Factory team asked for support in training their employees, especially in the area of adding products. In addition, the implementation of analytical tools was necessary to gain valuable information on user behavior and key phrases to help further optimize the site.

All of these factors contributed to Eco Factory's weakened position in search results. As the Semguru team, we set out to solve these problems and improve our client's online visibility. The first step was to implement analytical tools that would allow us to better understand user needs and behavior, and then use this data to optimize the site according to SEO best practices.

Solutions

Defining the goal together

Together, we defined goals aimed at strengthening the company's online presence and achieving measurable business results. Key areas of cooperation included SEO optimization, introduction of Google Ads campaigns, expansion of content marketing and implementation of analytical tools. Our activities focused on improving search engine result positions, expanding the customer base, achieving sales growth and building a long-term strategy for online presence. Clearly defined goals enabled effective cooperation and the pursuit of agreed upon objectives.

  1. Improve visibility in search results and increase website traffic.
  2. Expand content marketing: valuable blog, category and product descriptions.
  3. Growth in sales and revenue from paid and organic channels.
  4. Synergize SEO and SEM activities for optimal results.
  5. Building a long-term online presence strategy.

The proposed solution

We began our efforts by conducting a detailed technical analysis of the Eco Factory website, which revealed areas that needed immediate improvement, such as incorrect prefix redirects. We quickly corrected these errors, laying a solid foundation for further optimization efforts.

We then focused on optimizing the content according to SEO principles and selected key phrases to better align the site with user expectations and Google's algorithms. Based on the acquired data, we expanded content marketing, including blog and category descriptions, to increase user engagement and build site authority. At the same time, we trained the team on how to add products according to SEO guidelines, ensuring consistency and high quality content in the future.

We implemented Google Analytics 4 with custom events, enabling us to accurately track user behavior and identify areas for further optimization. To increase traffic and revenue, we launched a new Google Ads campaign structure. At the same time, we implemented Consent Mode, ensuring compliance with data protection regulations.

These carefully planned and implemented measures by us, functioning synergistically, have contributed to the comprehensive optimization of Eco Factory's online presence, laying a solid foundation for long-term growth.

Want to make your business more visible online and attract more customers? We will develop a solution for you! Call us +48 727 777 722 or email przemek@semguru.pl - our team of specialists is ready to get started today.

  1. Technical analysis and correction of errors, including prefix redirections.
  2. Optimization of content according to SEO principles and key phrases.
  3. Running GA4 with custom events and conversions.
  4. Re-structuring Google Ads campaigns to maximize sales.
  5. Training the Eco Factory team on how to add products in accordance with SEO.
  6. Expand content marketing: blog, category descriptions, internal links.
  7. Implement Consent Mode for data protection compliance.

Results

Achieved results

  • Increase in key phrases excluding branding in TOP 3 by 536%, in TOP 10 by 318% and TOP 50 by 303%
  • Organic Search visits increase by 166% from 253 to 673 users per day
  • Net sales increase by an average of 30% after one year of cooperation
  • Net sales increase by an average of 170% after a year and a half of cooperation
  • Increase in Google Ads clicks by more than 10,000 users.
  • Increase in ROAS in Google Ads by 746%.

Increase in the number of key phrases in the TOP 3, TOP 10 and TOP 50

Thanks to SEO optimization and content marketing efforts, Ecofabric has achieved an impressive increase in visibility in search results. The number of brand-exclusive key phrases in the TOP 3 increased by 536%, in the TOP 10 by 318%, and in the TOP 50 by as much as 303%. This means that many more potential customers were able to find the client's products in high positions on Google, which translated into increased organic traffic to the site.

Increase in visitors and revenue from organic traffic

In the second year of the partnership, in June 2024, Ecofabric reported a 166% increase in new users (from 253 to 673 new users per day) and a 135% increase in revenue from the Organic Search channel compared to the same period of 2022-2023. The improved visibility in search results translated into increased conversions and product sales.

Increase in visitors and revenue from paid traffic

Comparing the data from May 2023 with May 2024, thanks to campaign optimization and improved traffic quality, the number of ad clicks increased by more than 10,000 users, and ROAS (return on ad investment) increased by as much as 746%. This means that the campaigns were run effectively, attracting valuable traffic and generating significant revenue for Eco Factory.

Overall revenue growth from both channels

Semguru's comprehensive efforts have yielded tangible financial results. After a year of cooperation, net sales increased by an average of 30%, and after a year and a half by as much as 170%. This impressive increase in revenue from both channels confirms the effectiveness of long-term marketing efforts.

Conclusions from cooperation

The cooperation between Semguru and Ecofabric has resulted in significant results thanks to the synergy of SEO and SEM activities, which allowed for a perfect balance between paid and organic activities. This optimal combination enabled efficient use of the budget and achievement of the best results.

The analysis of data from Google Analytics 4 proved to be crucial, enabling precise monitoring of results and accurate decision-making. Thanks to the use of information obtained from GA4, it was possible to optimize the structure of campaigns based on ROAS and cyclically adjust marketing activities to changing trends and user behavior.

Semguru's substantive support in the development of the store, including preparing content for the blog and category descriptions, helped optimize the site for SEO. In addition, Semguru's training of Ecofabricka's employees in SEO proved extremely helpful. Thanks to the knowledge and skills gained, the Ecofabricka team was actively involved in the optimization process, making a valuable contribution to the results achieved.

As a result of these activities, Ecofabric reported a significant increase in website traffic and sales, which translated into a significant improvement in profitability and strengthening of the company's market position. The achieved results confirm that long-term and consistent implementation of integrated marketing activities brings tangible benefits to the development of e-commerce business.

Semguru is the ideal choice for companies looking for effective marketing strategies based on real data. Our experience will allow your company to achieve measurable results through effective actions in paid and organic channels. With Semguru, your brand will gain a strong online presence, attracting new customers and increasing sales.

Contact us today: przemek@semguru.pl or +48 727 777 722. Semguru is a team of professionals who are passionate and committed to helping you gain a competitive edge in the e-commerce industry.

up arrow