Analysis of Shopping Behavior in the Fashion Industry in Poland

Welcome to a world where fashion meets technology, ecology and changing social trends. The fashion industry in Poland, as in the rest of the world, is going through a period of dynamic changes that are shaping not only the way we design and buy clothes, but also how we perceive the very idea of fashion. Over the past few years, the Polish fashion market has demonstrated a remarkable ability to adapt and innovate, while becoming an arena for global trends and local initiatives.

Industry Value and Average Spending of Poles 📊💸

In 2022, the value of the luxury goods market in Poland reached a record PLN 37 billion, recording an increase of nearly 19% compared to the previous year. The average monthly spending of Poles on clothes was PLN 146, with a slight difference between the spending of men and women.

E-commerce and New Technologies 🛒💡.

E-commerce has become an integral part of the fashion industry, and the COVID-19 pandemic has only accelerated this trend. In 2022, Poles' average monthly spending on online shopping in the grocery and clothing categories averaged PLN 213.

Sustainability and Ecology 🌿♻️

Faced with global environmental challenges, Polish consumers are increasingly looking for planet-friendly products. Surveys show that as many as 81% of Poles say they are saving electricity, which is much higher than the European average.

Shopping Age and Approach to Purchasing 🧓👵👨👩.

An interesting aspect is the shopping age of the most frequent buyers. There is an increasing share of the 50+ and 60+ age group, which is expected to account for up to 40% of the population in 2025. This shows that seniors will become an important target group for the fashion industry.

Women vs Men in Shopping 🚺🚹.

When analyzing approaches to shopping, it is worth noting the differences between men and women. On average, women spend 45% more on the beauty category, 40% more on clothes and 18% more on health, while men spend higher amounts on cars (about 74%), travel (61%) and renovations (about 30%).

Summary and Outlook for the Future 🔮

The fashion industry in Poland faces an opportunity to leverage new technologies, sustainability and changing consumer preferences to build a stronger and more sustainable future. In the coming years, we can expect to see further growth in e-commerce, a greater emphasis on ecology and a continuation of the trend of personalizing offerings. The fashion industry in Poland has an exciting future, full of opportunities and challenges.

I encourage all marketing managers and owners of online fashion stores to follow these trends and prepare for the upcoming challenges. Together we can shape the future of the fashion industry in Poland! 🚀🌟