In a business world where the pace of change is dizzying and competitors are constantly lurking for more success - flexibility and speed become key elements of success. In such a reality, we would venture to say that interim marketing is not just an option, but an essential tool for any company wishing to stay ahead of the changing business scene. It's worth taking a closer look to understand why interim marketing support can be the key to success in today's business environment. Here are five reasons why you should consider using interim marketing as a key strategy for the growth and stability of your business.
Who will benefit from the interim marketing service?
Interim Marketing Team is a service aimed primarily at companies and organizations that need marketing support for a specific period of time or for a specific project. It will benefit primarily:
Companies with limited resources in the marketing department
Companies that do not have enough resources in their marketing department or that need support within a certain time frame can use the Interim Marketing Team service to strengthen their marketing efforts.
Companies with projects requiring specialized knowledge
Companies planning to implement projects that require specialized knowledge, such as in the areas of digital marketing, public relations or market analysis, can use the Interim Marketing Team service to gain access to experienced experts in these fields.
Companies with a need for flexibility
Companies that need a flexible approach to their marketing efforts can use the Interim Marketing Team service to adjust their resources according to their current needs and projects.
Companies with limited budgets
Companies with limited budgets for hiring permanent staff in the marketing department can use the Interim Marketing Team service as a more cost-effective solution, as they can only pay for a certain amount of time or scope of services.
Why use interim marketing?
An outside team of specialists can bring many benefits to your company. Here they are:
Saving time and money
Compared to the traditional recruitment process, the use of interim marketing saves the company time and resources that can be directed to other priority areas of the business. Here's how the costs associated with hiring an internal team compare.
| Service/position | Estimated cost of hiring a specialist (per month) | Cost of Interim Marketing Team service |
| Brand Manager | PLN 8,000 - 10,000 | included in the package |
| Project Manager | PLN 7,000 - 10,000 | included in the package |
| Copywriter | PLN 4,000 - 8,000 | included in the package |
| SEO Specialist | 6000 - 12 000 PLN | included in the package |
| Google Ads Specialist | PLN 6,000 - 12,000 | included in the package |
| Social Ads Specialist | PLN 7,500 - 9,000 | included in the package |
| Marketing Automation Expert | PLN 6,000 - 10,000 | included in the package |
| Graphic designer | PLN 5,000 - 12,000 | included in the package |
| PLN 49,500 - PLN 80,000 net | PLN 20,000 net
|
Flexibility and scalability
Interim marketing services allow companies to align resources with current needs and projects. You can easily increase or decrease the scope of services depending on changing market conditions or company needs.
Immediate accessibility to experts
An external marketing department gives you immediate access to highly qualified marketing professionals who can bring valuable outside perspective and knowledge and experience in various marketing areas.
No long-term liabilities
The traditional hiring of a permanent employee in the marketing department involves a long-term employment contract and the associated costs and commitments.
By using interim marketing services, a company avoids these long-term commitments. Instead, the company can benefit from a flexible cooperation agreement that can be tailored to the company's specific needs and projects. There is no need to comply with long-term notice periods or provide employment stability for an extended period of time.
The lack of long-term commitments gives the company more freedom and flexibility in managing its human and financial resources. The company can tailor the scope of interim marketing services to meet current needs and market situations, without having to commit to long-term commitments that may involve risks and constraints.
In addition, the lack of long-term commitments can be particularly beneficial for short-term projects, seasonal marketing campaigns or transitional periods when a company needs additional support in the marketing department, but does not want to hire a permanent employee for the long term.
