Millions of posts are shared on social media every day. To get noticed, you need to stand out, do something different from everyone else, surprise, make people laugh, move them, and go beyond the usual patterns. At the same time, you need to think about who your audience is, what they expect, what language they use, what their lifestyle is. How to accomplish this?
First and foremost, the value to the recipient
You should establish a relationship with your audience, be a source of knowledge for them, answer their questions. Each message must have value, provide new information, advice and guidance. Internet users "don't see" posts about which they could say "but that's already been done."
Catchy content with minimal volume
It is about the essence, that is, the essentials in a small form. A post is not a blog article, it can at most be a prelude to a more extensive text. In social media, we scroll down the page. So you only have a few seconds to interest and keep the viewer interested for longer. You certainly won't be helped by multi-sentence texts, which can be really interesting. Many people, seeing a long column of text, give up reading. It depends on the first words whether the customer stops or goes further.
Use the Calendar of Holidays, including unusual ones
Stay on top of all holidays and use even the unusual ones to interact with your audience. However, it is important that the holidays fit your company profile and the industry in which you operate. In a post, you can wish all cat owners on Cat Day if you run a pet store. As a nutritionist, remind people to eat extra servings of natural vitamins on Fruits and Vegetables Day. This way you will surprise Internet users.
Riddles, puzzles and games
Engage your audience and encourage them to do things together. By giving them an interesting task, you will gain their attention and even make them devote more time to you. You will set them a challenge, and they, wanting to prove they can meet it, will take part in it. Don't forget about rewards, this is an additional motivation.
Your business from behind the scenes
Social media creates an ideal environment for getting to know each other better. Let your audience take a peek into the kitchen of your business, reveal secrets to them and keep them informed about what's new with you. We are by nature curious people, we are interested in everything that is not necessarily easily accessible. So show them how you work, what your office looks like, how your production process goes, how you celebrate your company's next birthday. Let others feel part of your brand community.
Engaging posts are a fantastic way to get liked even more, get known from a less official side and establish a closer relationship with your audience. However, you need to get them interested first, show that your posts are the ones that deserve their attention.
