3 - Brief for a B2B Expert Article: How to Gather Information and Prepare Content That Supports Sales

Brief for a B2B Expert Article: How to Gather Knowledge and Prepare Content That Supports Sales

Posted on October 18, 2026, by Przemek Przybylski

Brief for a B2B Expert Article: An expert has the knowledge but often doesn’t have the time to write an article. The writer can structure the text but isn’t familiar with all the details of the offer. A good brief combines these skills and reduces the number of revisions. Instead of simply providing a tagline and the expected length, it identifies the client’s problem, the scope of the response, and how to substantiate the claims. The following process can be used for […]

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1 - PDF and SEO: When a Document Should Be a Landing Page, and When It Should Be a Supplement to HTML

PDF and SEO: When a Document Should Be a Landing Page, and When It Should Be a Supplement to HTML

Posted on October 18, 2026, by Przemek Przybylski

PDF and SEO: A PDF catalog, manual, or report can help a customer and, at the same time, serve as a point of entry from a search engine. A company should carefully define the document’s purpose, its relevance, and the recipient’s next steps. Simply placing the file in a media library does not address these issues. This guide shows you how to evaluate your materials, decide on an HTML version, and set up an update process […]

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3 2 - JavaScript and SEO: What to Check Before Implementing a New Store Front End

JavaScript and SEO: What to Check Before Implementing a New Store Front End

Posted on October 18, 2026, by Przemek Przybylski

JavaScript and SEO: A new front end can improve the user experience of an online store, but it’s important to verify how it handles content, URLs, and navigation. The use of JavaScript alone does not necessarily pose an SEO problem or provide an automatic advantage. What matters is how a specific solution behaves. This guide helps you prepare requirements and tests before launch so that your technology choice supports the accessibility of your offering rather than shifting the risk to the remediation phase after […]

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1 2 - Server Logs in SEO: What Questions They Help Answer and How to Order an Analysis

Server Logs in SEO: What Questions They Help Answer and How to Order an Analysis

Posted on October 18, 2026, by Przemek Przybylski

The server logs in the SEO Audit Report show what the tool found during the scan. Logs can help you verify which requests actually reached the website’s infrastructure. However, they do not automatically answer the question of why a page ranks where it does. This guide explains when it’s worth ordering an analysis, what data to agree upon with the administrator, and how to distinguish between observations about traffic and conclusions about […]

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3 - Search Console: How to Match Queries to Pages and Choose Specific SEO Improvements

Search Console: How to Match Queries to Pages and Choose Specific SEO Improvements

Posted on October 18, 2026, by Przemek Przybylski

Queries and Pages in Search Console: The Queries report shows the language of your audience, and the Pages report helps you understand which parts of your site meet their needs. Only by combining both perspectives can you easily choose a meaningful improvement. This guide outlines the analysis process, from a business question to an editorial or technical task. It doesn’t require treating every lower ranking as a mistake or rewriting content […]

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1 - SEO Priorities in the Backlog: How to Prioritize Tasks Based on Impact, Risk, and Cost

SEO Priorities in the Backlog: How to Prioritize Tasks Based on Impact, Risk, and Cost

Posted on October 18, 2026, by Przemek Przybylski

SEO Priorities in the Backlog An audit may contain many valid recommendations, but the company has a limited budget and limited developer time. A prioritization strategy is needed that takes into account the severity of the issue, the cost of the diagnosis, and the feasibility of implementation. SEO priorities shouldn’t be based solely on the color of a warning in the tool. This guide shows you how to turn a list of issues into a plan for working with a developer, editor, and […]

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3 2 - Internal Linking in an Online Store: How to Promote Categories That Drive Sales

Internal Linking in an Online Store: How to Promote Categories That Drive Sales

Posted on October 18, 2026, by Przemek Przybylski

Internal Linking in an Online Store Internal linking helps customers navigate from a query to the right category and product. For store owners, it’s a way to make better use of content that’s already attracting an audience. Below, you’ll find a plan for auditing, implementing, and evaluating changes—without adding random links to every subpage.

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1 2 - Updating SEO Content: When to Revise an Old Article Instead of Writing a New One

Updating SEO Content: When to Revise an Old Article Instead of Writing a New One

Posted on October 18, 2026, by Przemek Przybylski

Updating SEO Content Updating SEO content allows you to organize information, remove outdated advice, and better answer your audience’s questions. However, not every drop in traffic requires rewriting an article. Learn how to distinguish between a content issue, a shift in demand, or a technical error, and choose which posts are worth investing in.

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3 - Website Migration and SEO: A Checklist Before Changing Your CMS or URLs

Website Migration and SEO: A Checklist Before Changing Your CMS or URLs

Posted on October 18, 2026, by Przemek Przybylski

Website Migration and SEO Website migration and SEO is a topic worth discussing before approving a new website. Changing the CMS, domain, or URLs can affect content availability and search engine traffic. This list will help determine the scope of work, acceptance criteria, and responsibility for post-launch monitoring.

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3 2 - How to Measure SEO Results? Rankings and Traffic Aren't Enough—What Matters Are Sales and Profitability

How to Measure SEO Results? Rankings and Traffic Aren't Enough—What Matters Are Sales and Profitability

Posted on October 12, 2026, by Przemek Przybylski

The year 2026 is forcing a shift in the approach to evaluating marketing efforts. Marketing directors are moving away from simply tracking search engine rankings and toward analyzing the actual impact of organic traffic on company revenue.

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2 2 - How to Choose an SEO Agency? 10 Questions to Ask Before Signing a Contract

How to Choose an SEO Agency? 10 Questions to Ask Before Signing a Contract

Posted on October 5, 2026, by Przemek Przybylski

Today's market demands precise business decisions. The right SEO agency determines your company's online visibility. Understanding the current realities helps you avoid financial losses.

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1 2 - Is Your Company Wasting Its Marketing Budget? 8 Signs That SEO and Google Ads Are Working Separately Instead of Together

Is Your Company Wasting Its Marketing Budget? 8 Signs That SEO and Google Ads Are Working in Isolation Instead of Together

Posted on September 28, 2026, by Przemek Przybylski

A lack of collaboration between marketing departments results in huge financial losses. Your company is missing out on opportunities to dominate search results.

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