20251107 0745 Dueling SEO vs - SEO or Google Ads? Comparison, costs and strategy for your business

SEO or Google Ads? Comparison, costs and strategy for your business

Posted on November 7, 2025 by Przemek Przybylski

Choosing between SEO and paid campaigns is one of the most important strategic decisions in online marketing. It is not a choice between a good or bad tool, but between two different philosophies of customer acquisition.

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20251105 1147 SEO Copywriting Principles simple compose 01k99szbghenma91me400kcham - Old vs. New SEO Copywriting Principles. What Doesn't Work Anymore, and What's Crucial to Rank?

Old vs. New SEO Copywriting Rules. What Doesn't Work Anymore, and What's Crucial for Ranking?

Posted on November 5, 2025 by Przemek Przybylski

The world of SEO is constantly changing, and with it the principles of seo copywriting are evolving

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20251105 1112 Talking about SEO with - How to talk to a developer about SEO? A guide to developer tasks

How to talk to a developer about SEO? A guide to developer tasks

Posted on November 5, 2025 by Przemek Przybylski

The foundation of the problem in communication between SEO specialists and developers is different perspectives and priorities.

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20251105 1018 SEO Freelancer - Client wants Google position guarantee? 3 answers for freelancers

Client wants a guarantee of position in Google? 3 answers for freelancers

Posted on November 5, 2025 by Przemek Przybylski

Demanding a guarantee of position in search results is one of the most common and also most problematic signals you may receive from a potential customer.

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20251030 0928 Local Positioning - Local Positioning in Poznan Step by Step: How Do We Make Customers Find Your Business on Google Maps?

Local Positioning in Poznan Step by Step: How Do We Make Customers Find Your Business on Google Maps?

Posted on October 30, 2025 by Przemek Przybylski

What is local positioning and why does your business in Poznan need it?

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20251030 0924 Interim SEO goals simple compose 01k8t3dw2geg5afb7g30z2fqdq - What results to expect from Interim SEO? Realistic goals and KPIs for 90 days

What results to expect from Interim SEO? Realistic goals and KPIs for 90 days

Posted on October 30, 2025 by Przemek Przybylski

Working with an SEO expert in an interim model is a strategic decision that responds to the dynamic needs of the business.

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10 - 7 Red Flags That Expose a Weak SEO Agency. Check before you sign the contract!

7 Red Flags That Expose a Weak SEO Agency. Check before you sign the contract!

Posted on October 17, 2025 by Przemek Przybylski

Choosing an SEO partner is one of the most important marketing decisions you will make. It's an investment that can multiply your revenue or, if you make the wrong choice, become an expensive burden with no real results. A good seo agency becomes an extension of your team, understands your goals and works systematically to increase your visibility.

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9 - AI in E-commerce: 7 Uses That Will Increase Conversion Without IT Budget.

AI in E-commerce: 7 Uses That Will Increase Conversion Without an IT Budget

Posted on October 17, 2025 by Przemek Przybylski

Artificial intelligence has ceased to be a futuristic buzzword and has become an accessible tool that can make a real difference to your online store's performance. As an e-commerce manager, you don't need to understand complex algorithms to reap the benefits of AI. You just need to understand the problems it solves and the opportunities it opens up for your business, even if you don't have a dedicated IT team.

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8 - Does an online store blog really sell? A strategy that turns traffic into orders

Does an online store blog really sell? A strategy that turns traffic into orders

Posted on October 17, 2025 by Przemek Przybylski

Many online store owners see blogging as an additional cost and a time-consuming chore. But the truth is that a well-planned content marketing strategy is one of the most profitable investments in long-term business growth. A blog ceases to be a mere add-on and becomes a foundation that builds relationships, educates and leads the customer straight to the final purchase.

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6 - Positioning in Poznan: How to Dominate the Local Market and Attract Customers from Your City?

Positioning in Poznan: How to Dominate the Local Market and Attract Customers from Your City?

Posted on October 17, 2025 by Przemek Przybylski

Doing business in a dynamic city like Poznan requires not only a great product or service, but also effective outreach to local customers. Local positioning is a strategy that makes your business visible to people looking for exactly what you offer, in your immediate area. It's a process that goes beyond standard SEO efforts, focusing [...]

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4 - How to Choose a Marketing Agency in Poznan?Questions You Must Ask Before You Sign a Contract.

How to Choose a Marketing Agency in Poznan?Questions You Must Ask Before You Sign a Contract

Posted on October 8, 2025 by Przemek Przybylski

Why is choosing a marketing agency in Poznan a key business decision?

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2 - Build a site that Google will love. Why will an SEO consultation at the design stage save you thousands?

Build a site that Google will love. Why will an SEO consultation at the design stage save you thousands?

Posted on October 8, 2025 by Przemek Przybylski

Neglecting SEO at the start is knowingly accepting future unnecessary expenses.

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