Build a visibility metric in AI: a fixed set of questions, citations, and mentions; repeatable observations; referral traffic; and lead quality—all in a single process.
READ moreLearn about the technical fundamentals of visibility in AI: server responses, robots.txt, noindex, canonical tags, content rendering, links, and structured data.
READ moreHow can you demonstrate expertise and credibility in AI-generated content? Learn about the principles of authorship, documenting results, citing sources, and quality control.
READ moreHow do you prepare a website for ChatGPT Search? Learn about the roles of OpenAI bots, content availability, consistency of your offerings, and how to analyze citations and visits.
READ moreLearn how to analyze AI Overviews: distinguish between a drop in rankings and a change in CTR, select a sample of queries, and assess the impact on your pages and business goals.
READ moreLearn about AEO from a practical perspective: a selection of customer questions, the structure of responses, conditions and exceptions, linking, and content quality control.
READ moreWhat is GEO, and how can you work on citations using AI? Learn about the process of selecting topics, documenting knowledge, publishing, and evaluating results—without any empty promises.
READ morePlan your AI SEO for 90 days: set goals, organize your content and strategy, establish a system for tracking citations, and align your visibility with high-value search queries.
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Implementing changes to your website without analyzing data puts your profits at risk. A proper assessment of the technical fundamentals protects your business from a decline in visibility.
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Store Filters and SEO: Filters make shopping easier, but they can generate thousands of URLs describing nearly the same set of products. Store owners need clear guidelines to determine which combinations should serve as landing pages for Google search results and which are intended solely for convenient navigation. This guide shows you how to make that decision in collaboration with your SEO team, store staff, and developer.
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Unavailable Products and SEO Just because a product is out of stock doesn’t automatically mean its product page should disappear. A temporary supply interruption is handled differently than the end of a season, and a permanently discontinued model is handled yet differently. This decision affects both customers returning to make a purchase and those arriving via search engines. You need rules based on the product’s status, and […]
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Category descriptions that help you choose A category description should help you understand what’s on offer and choose the right product group. Text written solely to meet a specific word count often obscures the product list and repeats the obvious. We’ll show you how to create a brief, leverage customer service insights, and verify that the description supports the website’s purpose rather than competing with it for attention.
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