A 102.56% increase in transaction volume during the quarter from the Google Ads channel. (Q3 to Q2 comparison in 2025)
Primodi
Fashion
Google Ads
2025
Primodi.pl - is an exceptional ecommerce site. Its success is based on a team of dedicated people who have a great deal of fashion knowledge and passion with which they bring premium brands and more to the Polish market. The brand also has stationary stores and a fashion agency.
From the beginning of the cooperation between Primodi, and Semguru, we set ourselves a few simple goals to achieve: to build recurring sales from the Google Ads channel in a profitable way and to support the team in consultation meetings with ongoing problems and challenges.
+ 102,56%
transactions+ 629,83%
ROASAnalysis of ongoing activities
Working with Semguru, always starts with a comprehensive audit, analytical tools, Google Ads account, margin and any threads that are needed to ensure that the campaigns and consulting areas that we will address first have the greatest impact on the organization, the conclusions of the aforementioned audit were as follows:
Tighten the configuration of the Google Ads account to avoid "burning through" the budget on ineffective advertising placements
Google Analytics 4 verification, to determine what KPIs are most important to us in the collaboration
Analysis of the brands and products on which we have the best margins and have the potential to scale
During the consultations, we also analyzed the basket to determine the best options for raising its value
Analysis of returns and ideas on how we can reduce them
We also prepared an analysis of phrases for campaigns that have high purchase intent
Google Ads Campaign Implementation and Consulting
Google Ads account optimization
The above actions and great cooperation with the team on the client side resulted in the results you see below:
Summary
The results wouldn't have been good if it weren't for the trust the team on the client's side placed in us and the commitment to implement the ideas and solutions we developed together. Our approach and joint work allowed us to "break through" the competition in Google Ads from the largest platforms and maintain until now.
